A large format typographic illustration for the back-wall lightboxes at LEGiT stores across South Africa. The brief asked for a bold, eye catching type treatment for their tag line "Don't tell me what to wear" while incorporating campaign driven call-outs around the main type. The final artwork was 1.5m x 2.5m.
![](https://cdn.myportfolio.com/8a26d71336dcd6c02eacb8bbe8257936/8afef6e6-28bf-49e9-a4d9-058874c72efe_rw_1920.jpg?h=0d908b185db5e6cfdbcf7b9108d24cdd)
![](https://cdn.myportfolio.com/8a26d71336dcd6c02eacb8bbe8257936/2209637f-8d8e-4e80-8792-2bfca75191c0_rw_3840.jpg?h=7e5dd3c21e26066c20c8ffde193af333)
![](https://cdn.myportfolio.com/8a26d71336dcd6c02eacb8bbe8257936/4d41c418-efb6-4ff7-a58b-1b2042438a22_rw_1920.png?h=4bb1403b02069eb2afd4c8e4d8323b06)
Agency: Black River
Client: LEGiT
Creative Director: Heloise Byrne