A large format typographic illustration for the back-wall lightboxes at LEGiT stores across South Africa. The brief asked for a bold, eye catching type treatment for their tag line "Don't tell me what to wear" while incorporating campaign driven call-outs around the main type. The final artwork was 1.5m x 2.5m.
Agency: Black River
Client: LEGiT
Creative Director: Heloise Byrne
