We helped a beloved Portland institution elevate their heritage and expertise for a contemporary audience, turning their nurseries into hubs for local gardeners.
Portland Nursery has been a fixture for local gardeners since they opened their doors in 1907
Logo & Visual Identity Design
Portland Nursery’s previous logo was a photograph of a passion flower, which limited its adaptability and functionality on digital platforms.
We illustrated the passion flower with upward momentum, using stylistic references of vintage botanical field guides to reinforce their legacy as plant experts. Our new brand identity also established typography guidelines and a refined color palette.
Sophisticated signage and murals across the stores reinforce brand messaging and bring moments of surprise and delight to visitors.
Agency: Murmur Creative
Creative Director: Dani Loureiro
Design: Dani Loureiro, Zip Vannata
Illustration: Dani Loureiro, Marc Girouard, Tory Cunningham, Dana Leung, Zip Vannata
Creative Director: Dani Loureiro
Design: Dani Loureiro, Zip Vannata
Illustration: Dani Loureiro, Marc Girouard, Tory Cunningham, Dana Leung, Zip Vannata
