Tillamook came to us with a premium product and a challenge: tell the story of their award-winning Maker’s Reserve line. Our work included brand world development, photography, and guidelines to elevate the branded experience across every touchpoint.
BRAND WORLD:
Inspired by the premium, small-batch nature of the product and iconic Morning Star ship illustration, we crafted a visual world for Maker’s Reserve that feels refined, surprising, and distinctly Tillamook. Layering bold type, analog illustration, and archival details, the brand system nods to the craftsmanship and aging process behind each vintage. The result strikes a balance between elevated and approachable, creating a modern classic.
Inspired by the premium, small-batch nature of the product and iconic Morning Star ship illustration, we crafted a visual world for Maker’s Reserve that feels refined, surprising, and distinctly Tillamook. Layering bold type, analog illustration, and archival details, the brand system nods to the craftsmanship and aging process behind each vintage. The result strikes a balance between elevated and approachable, creating a modern classic.
PHOTOGRAPHY:
Our photography system brings richness and depth to the Maker’s Reserve story. Every shot was art-directed with texture and tactility in mind. From sharp cuts and dramatic shadows to sculptural still lifes and styled indulgent moments, each image was carefully crafted to highlight the product’s form and elevate the sensory experience of Tillamook’s most premium offering
Our photography system brings richness and depth to the Maker’s Reserve story. Every shot was art-directed with texture and tactility in mind. From sharp cuts and dramatic shadows to sculptural still lifes and styled indulgent moments, each image was carefully crafted to highlight the product’s form and elevate the sensory experience of Tillamook’s most premium offering
Creative Direction: Dani Loureiro
Design: Zipporah Vannata, Renee Dimalla, Tory Cunningham
Photography: Emily Triggs
Design: Zipporah Vannata, Renee Dimalla, Tory Cunningham
Photography: Emily Triggs
