Massa came to us for a brand as bold and enticing as their Sicilian-style crust.
We created a system that celebrates their Sicilian roots while appealing to today’s frozen aisle shopper. The design brings a modern spin to classic Italian aesthetics, with nods to hallmarks like striped awnings and trattoria windows. A take on a classic Italian signage, the logo is layered into the design with touches of warmth and playfulness.
Influencer Kit Launch
Inside a large custom-printed box, recipients found branded pizza cartons alongside a wooden cutting board and pizza slicer, all ready for a home tasting experience.
Tucked inside was a smaller swag box featuring apparel, a tote, and a hat, all designed with a charming illustration of Nonna, the heart of Massa’s family story. The red-and-cream color palette tied it all together, creating a memorable unboxing moment for food influencers.
