While working at Publicis Machine we had the opportunity to design the look and feel of the Triumph lingerie brand.
Moving away for the more traditional seductive model in a boudoire setting, we portrayed a woman who was self empowered, unapologetic and in love with life. The art direction was clean, high fashion and energetic with pops of colour and layered with bold typography.
There is noting sexier than a woman who dares to be herself. Brave, bold, bare-faced. Unstoppable woman
Creative Director: Jake Bester
Art Direction and Design: Bridget McLaren and Dani Loureiro
Copy writing: Gisele Human
Art Direction and Design: Bridget McLaren and Dani Loureiro
Copy writing: Gisele Human
