As a part of a bigger campaign for Marmite South Africa:"If your mother didn't tell you about marmite, what else didn't she tell you?", we created a media pack that was delivered to 10 influential bloggers, encouraging them to share their untold stories. Each pack had a customized jar of Marmite, a customized sticker pack, an ink jar, and a notebook. The design of each jar was informed by the personality of the blogger who was then featured on the campaign's microsite, which shared an interesting piece of information every day for 365 days.
This project won numerous awards including a silver Cannes Lion for Packaging Design.