The Tuongee symposium is an annual media event treating South Africa’s top media and advertising people to a special, collaborative two-day workshopping event. This year’s symposium was held two hours outside Johannesburg at a safari lodge resort. Playing off this setting and the jarring engagement of ‘business’ and ‘safari’, we created and gave a survival kit to the attendees of the function. The survival kit was dramatically entitled ‘The Quintessentially Metaphorical Field Guide to Humans on Business Safari’. Idiosyncratic, verbose and quirky, the survival kit armed the Tuongee attendees with the necessary tools to survive the unfamiliar world of ‘business safari’.
Written in a tongue-in-cheek style, the survival guide incorporates the pedantic detail of a Wes Anderson film with graphic illustration, dramatic writing as well as playfully curated survival products. The design of the survival kit and all it’s included elements mimicked a Scandinavian utilitarian instructional kit. Creating a modern take on the classic boy scouts survival kit, The Quintessentially Metaphorical Field Guide to Humans on Business Safari was designed with function at its core.
This guidebook includes an animal personality test, giving the recipient a good indication of their ‘business animal’, followed by sixteen business animals and their personalities, a collection of relevant yet irreverent word games, some quirky tips on what to drink, eat and wear, and note-making paper at the back.
The illustration style generated a series of faceted, geometric designs, creating a wire frame of each element, thus speaking directly to the digital audience in a language that they’re familiar with.
Credits:
Machine Agency
ECD- Jake Bester, Gareth McPherson
Creative Director- Dani Loureiro
Copywriter- Gisele Human
Design- Nicole Dalton, Kaeli Justus
Illustration- Cassandra Leigh Johnson
Photography- Travys Owen
Machine Agency
ECD- Jake Bester, Gareth McPherson
Creative Director- Dani Loureiro
Copywriter- Gisele Human
Design- Nicole Dalton, Kaeli Justus
Illustration- Cassandra Leigh Johnson
Photography- Travys Owen
