In my favorite project this year, I had the opportunity to work with the insanely talented Joe Public United to create the packaging for the newly released VIDA Ø MUERTE Tequila. 

Drawing a parallel to the Mexican rodeo- a thrilling but life-threatening sport- Vida o Muerte Tequila tells a story of the thrills and the perils of ‘the wild ride’




The Duality of Life and Death
Using UV Ink the darker side of the wild ride is revealed, highlighting the dangers of drinking and driving.

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